Billboard (2023)

NLA 2023 graduate Zahir Muhammad, a 21-year-old rising film/music video director and senior at LSU, says the entire experience has been incredible for him. “I love learning [and] it’s been great having no limit on how much I can learn from everybody here,” he shares. 

Black Enterprise (2023)

And that they did. From exchanging contacts with the likes of Bloody Osiris and Saba to exercising physical, mental, and emotional muscles, Muhammad’s expectations were exceeded.

“Now that I understand directing is my brand and I use songs to market that brand, it’s very easy to move forward with it,” he said, adding that he’s coming hot off his off-season to work with some of his favorite artists and to release his debut EP, Chaos St., this month.

Additional Press

Balamii Radio [South London, UK] - “Dotwavnotwave w/ Annabelle Kline, Kiwi & Turich Benjy - Featuring Look Out! by Zahir” (2024)

Norbu Magazine - “Exploring Zahir's Multifaceted Artistry” (2023)

OkayPlayer - “Building a Reputation as a Talented Video Director” (2023)

Nuance Magazine - “Polished Music Video Director & Lyricist (2023)

Canvas Rebel - “Meet Zahir Muhammad” (2023)

Home Grown Radio - “Emerging Artistic Icon” (2023)

Anthony Fantano - “Best Tracks” (2023)

Colors Studios - “Rhymes” (2023)

Nuance Magazine - “Creative Force to be Reckoned With” (2022)